Ben Chapi

name About the Author ----------------

Top Tips To Pay-Per-Click Search Engine Success

15th January 2005
- By Ben Chapi Pay-per-click (PPC) search engines are a highly effective and inexpensive way to attract targeted traffic to your web site. With the most popular PPC search engines (www.overture.com and www.adwords.google.com) you can often buy this ... Read >

How To Get Higher Clickthrough Rates (CTR) On Your

15th January 2005
By Ben Chapi There are a number of ways to improve your clickthrough rates (CTR) for ads on Google Adwords. Here are some tips to help you get started. 1. Target your ads to the right Audience. You do this by selecting keywords and phrases which ... Read >